See how a partnership with PureBlue will “future proof” your business, as it has since 2005 for recruiters Carreras Lathane Associates

Who are Carreras Lathane Associates (CLA)?

Carreras Lathane AssociatesCLA are a London-based recruitment consultancy, specialising in media sales. With more than 30 years’ media industry experience, they’re one of the most highly-regarded consultancies in the country.

The challenge

CLA saw that their industry was becoming increasingly reliant on cutting-edge technology such as cloud-based IP solutions. Without such technology, they would be left behind.  They were still using an old-fashioned PBX telephone system  ISDN30, which had high running costs and no value-added benefits.

They needed a complete technology partner to implement a new cost-effective and reliable solution. It was crucial that they could seamlessly communicate with suppliers and clients, so that data could be streamed to a cloud-based service. All of this needed to be incorporated into a centrally managed database.

Also, in the age of unified communications, their internal comms needed a shake-up.

Our solution

Up until PureBlue came on board, all of CLA’s systems were managed in-house. We replaced their ISDN30 and PBX services with our hosted Cisco Unified Communications Manager IP telephony system – and that resulted in immediate savings.

We worked with CLA to migrate their services to a cloud-based solution, which we were able to integrate into their normal applications. Now the company has a dedicated server which, thanks to our resilient network, allowed users to work remotely and boosted productivity. A decade on, it continues to be cost-effective, reliable and scalable, with minimal maintenance or need for upgrades.

When CLA moved offices in 2008, the process was far quicker and more cost-effective than it would be for businesses without a similar system in place. In fact, the only moving day costs were for a simple circuit shift.

CLA’s verdict

Ken Lathane, CLA’s managing director, said the services that Pureblue have installed have essentially “future-proofed” his company and will help to keep them ahead of the game.


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